Social media Manager/Content creator

ABOUT US: LAVISH is a luxury fashion brand. We curate unforgettable bridal and occasion style for each of our unique customers. With over 10 years experience in the bridal and fashion industries our team aims to create a stress free experience for each of our clients needs. We stay abreast of trends and curate/create standout pieces. We pride ourselves in the ability to form meaningful relationships and standout fashion. ROLE PURPOSE: We are looking for a highly creative, fast-moving and execution-driven Social Media Manager & Content Creator to own the day-to-day creation and execution of our social media content. This is a hands-on role for someone who can move quickly from idea to execution - conceptualising, shooting, editing, writing and publishing content without requiring constant direction. KEY RESPONSIBILITIES ● Conceptualise, shoot and edit high-quality social-first content, with a strong emphasis on short-form video. ● Create Reels, Stories, photography, behind-the-scenes, product, founder-led and other platform-relevant content. ● Proactively identify content opportunities across products, fittings, customers, events, campaigns and everyday brand activity. ● Independently execute everyday content without relying on a full production team. ● Turn raw footage into polished, engaging and brand-appropriate content quickly. ● Maintain an organised and accessible library of content, raw footage and brand assets. ● Own and execute the social media content calendar across agreed platforms. ● Write strong, brand-appropriate captions and social copy; schedule and publish content accurately and on time. ● Maintain an active, intentional Stories presence and ensure launches, new arrivals and key brand moments receive timely/ample coverage. ● Monitor relevant fashion, culture and social trends and identify appropriate opportunities for the brand. ● Achieve at least 90% execution of the approved content calendar and proactively resolve anything that threatens delivery. ● Monitor reach, views, engagement, shares, saves, profile visits, follower growth, website clicks, enquiries and other agreed performance indicators. ● Identify high-performing content and translate performance insights into clear actions for future content. ● Test hooks, formats, storytelling approaches, posting times and creative treatments to continuously improve results. ● Produce concise monthly reports showing what worked, what did not and what should be repeated, improved or stopped. ● Work with the entire team to understand which content contributes to customer interest, enquiries and sales. ● Translate campaign concepts and brand direction into effective social content. ● Support product drops, collection launches, events, collaborations, PR moments and other brand initiatives with timely content. ● Coordinate with photographers, videographers, stylists, models and external creators when larger productions are required. ● Monitor comments, mentions and community conversations; identify recurring questions, user-generated content and collaboration opportunities. ● Ensure all published content consistently reflects the brand's visual identity, tone and positioning. WHAT SUCCESS LOOKS LIKE ● High-quality content is consistently created and published without constant management follow-up. ● At least 90% of the agreed content calendar is executed on time. ● The brand maintains a strong, active and recognisable social presence. ● Reach, shares, saves, relevant engagement and audience growth improve over time. ● Content increasingly generates measurable customer interest, enquiries and commercial activity. ● Strong-performing formats are identified quickly and repeated or developed further. ● Campaigns and important brand moments are supported with fast, relevant and well-executed content. ● The Content Manager consistently brings ideas and opportunities to the business rather than waiting to be told what to create. ● EXPERIENCE & QUALIFICATIONS ● 2-5 years of relevant experience in social media management, content creation or a similar creative role. ● A strong portfolio demonstrating content personally conceptualised, shot and/or edited. ● Strong short-form video creation, mobile photography and editing skills. ● Strong understanding of Instagram, TikTok and emerging social formats and behaviours. ● Experience using tools such as CapCut, Adobe Premiere Pro, Canva or comparable creative platforms. ● Good understanding of social media analytics and the ability to use performance data to improve content. ● Strong visual judgement and an understanding of fashion, luxury, lifestyle, beauty or culture. ● Strong writing and communication skills with the ability to work quickly, independently and consistently under deadlines. ● Comfortable directing others, working behind the camera and capturing content in real time. ● THE PERSON WE ARE LOOKING FOR: You are a doer- You notice opportunities, develop ideas and move quickly to bring them to life. You are resourceful enough to create strong content even when time, budget or resources are limited. You care about aesthetics, but you also care about performance. You are organised enough to work from a calendar and agile enough to recognise when something happening today should be captured and published today. You are passionate about Fashion ● CORE COMPETENCIES: Content Creation • Short-Form Video • Photography • Video Editing • Social Media Management • Visual Storytelling • Copywriting • Trend Awareness • Content Analytics • Creative Execution • Speed & Resourcefulness • Organisation DEFINITION OF SUCCESS- EXECUTION ● CONSISTENTLY TURN IDEAS, PRODUCTS AND BRAND MOMENTS INTO EXCELLENT CONTENT THAT GETS PUBLISHED, REACHES THE RIGHT AUDIENCE AND PRODUCES MEASURABLE RESULTS.