-Ensure all the marketing campaigns of TSF are constantly delivered, monitored and maintained so that they run smoothly.
-Product, Profile and content management of all Social media platforms, Website and 3rd party accounts.
-Execute holistic media strategies across print, digital, broadcast, and non-traditional communications channels
-Define and execute strategic ways to achieve set revenue targets through existing and new media platforms
-Possesses a strong media network and maintains relationships with journalists and influencers to understand evolving media landscape, to create relevant pitch angles and secure impactful coverage
-Adapts TSF’s calendar to ensure local relevance and ideates new ways to generate exposure and excitement around the brand
-Proactively seeking new opportunities for external partnerships and event opportunities to amplify TSF’s fashion offering and expose the TSF brand to strategic audiences.