DEMONSTRATED SKILLS Marketing Planning/Strategy: Ability to carry out research, develop a customer avatar and design an optimized sales funnel framework for high-margin profit. Paid Advertising: Executing targeted Facebook/Instagram and Google ads poised to yield 2x, 3x, or more on ROI (return on investment). Copywriting: Highly skilled at writing persuasive copy (landing page copy, sales copy, email copy, web copy, ad copy, static creative copy and video ad scripts) that triggers favorable buying decisions. Email Marketing: Ability to write compelling email copy/sequence and set up email automation workflow. Search Engine Optimization (SEO): Keyword research and competitors’ analysis, writing search engine optimized website copy and blog articles positioned to easily rank on top SERP (search engine result page) Social Media Management: Drafting content plan/strategy and calendar tailored to growing social media page followership, quality content writing and audience engagement. Canva Design: Able to design simple, good-looking social media graphics. Website Building/Audit: Ability to build a simple, mobile-responsive and user-friendly landing page and website using WordPress and carry out a website audit for optimization. Google Analytics 4 (GA4): Knowledgeable about Google Analytics and leveraging the insights gained from the user characteristics and behavior on different digital channels for better and improved marketing decisions.
●Manage multi-million naira in monthly ad spend across multiple Meta ad accounts ● Write scripts for video creatives designed to hook, hold, and convert cold audiences ● Analyze campaign performance daily to identify optimization, consolidation, and scaling opportunities, while maintaining profitability. ● Generated 1,063 orders in a single month across multiple ad accounts, on a e-commerce product priced above ₦60,000 while sustaining a 4.2x ROAS
● Develop a content plan/strategy ● Create social media content and manage the pages ● Craft ad and creative copy(s) for campaigns ● Plan, execute and monitor campaigns (including that of the sister companies) ● Come up with digital marketing strategies for growth ● Execute email marketing activities ● Oversee the activities of every marketing team member, guide & teach when necessary
● Built the blog site and took full charge of publishing search engine optimized posts ● Set up email marketing system and manage the activities ● Created content calendar and assist in developing social media content ● Developed revenue generation strategies for B2C and B2B ● Assisted in executing and managing paid campaigns
