University of Ilorin (English Language)

GenPsych PC (Digital Marketer)

- Generated high-quality leads through tools like Upleads, ContactOut, Power Automate, Web Scraper, and Data Scraper, achieving a 35% ROI on marketing efforts. - Utilized social listening via Hootsuite to monitor, analyze, and engage with viral content, enhancing brand visibility and fostering meaningful audience interactions. - Leveraged platforms such as Quora and BuzzSumo to identify trending topics, gather content ideas, and align marketing strategies with audience interests. - Created and managed a variety of content, including blogs, social media posts, email campaigns, and video scripts for advertisements and reels, aligned with the organization’s mission to destigmatize mental health issues. - Developed and executed digital marketing campaigns to boost patient engagement and brand awareness, focusing on mental health education and outreach. - Analyzed campaign metrics and social media performance to refine strategies, resulting in improved campaign effectiveness and audience reach.