hands on experience in project management, technical writing, content management, quality control, and marketing
* Implement data-driven marketing campaigns to identify and reach specific customer, brand and merchant segments * Prioritise user-centric design approach, ensuring intuitive product usability and a positive user experience * Conduct thorough market research to identify new market opportunities and segment the target audience based on demographics, and behavioural patterns * Embrace agile methodologies to facilitate iterative product development cycles, allowing for rapid prototyping, testing and refinement based on user feedback * Follow up with data analysts to track product performance and inform product development decisions * Work closely with brand ambassadors for effective user and merchant growth across Nigeria
