Content Creator/Social Media Manager

• Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly
• Creating content which will catch maximum customer interest
• Writing and reviewing content for websites, social media pages and public communications
• Optimize Search Engine Optimization driven content and increase the site traffic
• Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material
• Measuring and monitoring company website and social media traffic statistics
• Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
• Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
• Ensure that the content is compliant with the copyright and data protection laws
• Maintain consistency in content and ensure alignment with the brand history and plans
• Identify customers needs in relation to the company and write content to cater those needs
• Update social media and content pages periodically
• Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership