Work with the marketing department to get and understanding of the short term and long term marketing targets and then develop content strategies accordingly
Creating content which will catch maximum customer interest
Writing and reviewing content for websites, social media pages and public communications
Optimize Search Engine Optimization driven content and increase the site traffic
Collaborating with the content and marketing team to decide the brand taglines, logo and other promotional material
Measuring and monitoring company website and social media traffic statistics
Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics
Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels
Ensure that the content is compliant with the copyright and data protection laws
Maintain consistency in content and ensure alignment with the brand history and plans
Identify customers needs in relation to the company and write content to cater those needs
Update social media and content pages periodically
Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership