*1. Core Tasks* - *Content Planning* *Strategy*: Decide what to post, when, and why. Map content to goals: awareness, leads, sales, event turnout. *Calendar*: Plan posts around events, holidays, promos. Like your AFCA graduation flyer → turn it into a campaign. - *Content Creation* *Graphics*: Flyers, reels, carousels, stories. You’re already doing this with the graduation invite. *Copywriting*: Captions, hooks, CTAs. English + local language mix works well for Keffi/Jos audiences. *Video*: Short reels, animated invites, behind-the-scenes, testimonials. - *Community Management* Reply to DMs, comments, questions. Keep the brand tone friendly and professional. Engage with followers, parents, students, local community pages. - *Growth & Engagement* Run giveaways, polls, Q&As. Use hashtags, collaborations, and tagging local pages. Partner with influencers, schools, or community leaders. - *Paid Ads* Set up Facebook/Instagram/WhatsApp ads. Target by location: Keffi, Nasarawa State, Jos, Plateau State. Track budget, CTR, leads for events like graduations. - *Analytics & Reporting* Track what’s working: reach, saves, shares, link clicks, event RSVPs. Report weekly/monthly: "This flyer got 200 shares and 15 inquiries." Adjust strategy based on data. *2. Your Role in the Business* - *Brand Voice*: You make the school/brand sound human and trustworthy. - *Lead Generator*: Turn views into inquiries, event attendance, or enrollments. - *Reputation Manager*: Handle feedback, complaints, and reviews professionally. - *Trend Spotter*: Jump on local trends, memes, and formats that fit the brand.
